TRANSLATION OF SUBTITLES TO ASIAN FILMS AND TV SERIES

Background. This issue is important today due to the growth of production in film industry and necessity translate Asian animes doramas which are very popular among Russian audience.
 Purpose. The difficulties a translator faces while working with subtitles films analyzed.
 Material methods. article studies Netflix subtitle styleguide animes, their distinctive features, most famous directors peculiarities creating them. It descriptive method that was used.
 Results. Subtitles demand nowadays this type audiovisual translation more economically advantageous than dubbing or voice-over. While one should consider number technical requirements, lead apply linguistic transformations. Given lack translators who know languages translated from English into Russian. keep consistency terms proper names, cultural transliterate names correctly.
 Practical implications. results received can be used teaching translation. use for translators.